That’s because those rasterized formats (eps and pdf) can be saved as such, but to be vector they must have been created and saved from a vector-based program. I know this might sound confusing, but if you think about it this way, it might make sense graphic files that are physically created in a vector-based software, such as Adobe Illustrator, Sketch, or Corel Draw just to name a few, are vector files (ai, eps, svg and pdf), but can be exported as raster files (png, eps, pdf, tiff, gif, jpg, bmp, and psd.) You might have noticed that some of those formats are in both vector and the raster list. All vector files can be rasterized, but rasterized images cannot be vectorized. Either way, a vector file can be enlarged infinitely without any quality loss. Don’t be fooled by this though, because the actual image size might still be very large on the one image, and very small on the other. For example a resolution of 72 dpi (dots per inch) means that image has 72 pixels for every inch.Ĭomparatively a 300 dpi image has 300 pixels in that same space. These pixels are considered an image’s resolution.
Basically, rasterized images are comprised of pixels, if you zoom into a raster image using Photoshop or other editing software you will see these pixels very clearly. In simple terms, any photograph, like the one you take using your phone or an image from the web is a raster file, and based on the size that it is currently, you are restricted in making that file any larger without losing quality. In case you’re wondering, the opposite of a vector file is a raster file. If your graphic designer ever sends you a logo file or any other image with the following file extensions. However, since you cannot scan a drawing or image and save it as is, a vector graphic designer must create them from scratch by using high-end drawing software such Adobe Illustrator, Adobe Freehand, Sketch, Affinity Designer, Inkscape, and CorelDRAW just to name a few. It is common practice for graphic designers to use vector-based images as the starting point for any new graphic design project, such as logos.
Having a vector logo makes this process more efficient and effective. When they updated to their most recent logo, it had to be clearly placed on websites, email signatures, stickers, players’ uniforms, fields, advertisements, merchandise, you name it. Take the ACC football league for example. This is incredibly valuable since your logo will need to be clear and visually appealing in many different places and contexts. This gives your designer the ability to resize your without the loss of image quality.
A series of geometric shapes are created by these equations, rather than pixels, rendering a non-resolution dependent image. Vector images are made up of numerous individual, scalable objects, each defined by a mathematical equation. As such, vector images are ideal for graphics such as company logos, banner ads, and other design images that often require scaling.
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